Do the math.
My ad bill was . I never counted the customers it got me. Say it was .
Tap a number to put in yours.
Each customer really cost me $67, before gas and before supplies.
For detailers
You pay for the lead. The job is still a maybe.
Today 8:04 AM
How much for a full detail?
Paid leadHi, thanks for reaching out! Full details start at $150. What are you driving?
DeliveredFor detailers
You pay for the lead. The job is still a maybe.
Your phone buzzes.
You answer fast.
Friendly, with your price.
Then nothing.
You paid to get that message.
I’ve paid for it too. I’m Daniel, a detailer, and 12 days of ads once cost me $671.57.
Was it worth it? Here’s how to tell. It takes two numbers.
After that, I’ll show you the customer who costs you nothing.
Try Sunnier
For iPhone · 7 days free. Opens TestFlight, Apple’s app for trying new apps early.
If your number looks fine, keep your ads.
If it doesn’t, here’s where the money goes.
What that bill bought me.
It was May 2022.
I paid to put my own logo on my “own” page.
Then I paid to hide my competitors’ ads from it.
The day I stopped paying, my spot went to someone who paid.
I was only renting it.
That was 2022. See if anything has changed.
Search it yourself.
Search “car detailing” where you work. Count the ads before you reach a business that didn’t pay.
I did it in Glendale on Sept. 30, 2026. Every result on the first screen was an ad.
Each of those ads is a business paying for a chance at the same customer:
1. A customer searches “car detailing near me.”
2. Five ads try to catch their eye.
3. They pick one. Maybe you. Maybe not.
4. Even a click isn’t a booked job.
5. Tomorrow, you pay again.
You’re paying to be seen. Not to be booked.
And when one does reach you, you still have to win it.
Say they write back. You go back and forth.
Then you find out it doesn’t fit.
They want a service you don’t offer. They live an hour away. Their budget is below your price.
Some sites send the same request to five detailers.
Then the fastest reply wins, not the best work.
You paid for it either way.
Now think of your best customer.
You know who it is.
They don’t ask how much. They don’t shop around.
They text “same as last time,” and you know their car before you pull up.
They already said yes. Reaching them costs a text, not an ad.
You earned that customer.
So why don’t you have more of them?
They didn’t leave unhappy.
Life got busy. Theirs and yours.
Somewhere in your phone are customers who’d book again if you texted.
You just lost track of who.
and to keep it from happening again.
Bring them back. Then run the day they fill.
Find the customers you lost touch with.
Sunnier lays out your old conversations, one person at a time. You choose who you’d like to work with again.
See who’s due.
Your regulars have a rhythm. Sunnier learns it from past jobs and shows who may be ready.
Pick up the conversation.
Tap a face. Sunnier writes a first draft. Change what you want, then send it from your own number.
Word of mouth still works wonders.
Give happy customers a gift to pass along, like $25 off.
Their friend scratches, and finds $25 off.
Then leaves a name and number so you can reach them. You’ll see who sent each friend.
Then it runs the day they fill
Your day, on a map.
Add your services, a price for each vehicle type, and your hours. Today’s jobs show up in order, on a map.
Record your payments.
How they paid, tip included. Sunnier keeps track of who still owes you.
What it costs.
$40a month · 7 days free
My ads cost me $67 a customer. Sunnier costs $40 a month. Bring back one regular, and the month is paid for.
Try it on your own business for 7 days. If it isn’t worth $40 to you, cancel.
Try Sunnier
For iPhone · 7 days free. Opens TestFlight, Apple’s app for trying new apps early.
Questions
Does Sunnier send me new customers?
No. It helps you get more jobs from the customers you have, and from the friends they send.
I already keep my schedule in another app. Do I have to switch?
Sunnier learns who’s due, who owes you, and when you’re free from the jobs you book in it. It doesn’t connect to other booking apps or calendars yet. Try it for 7 days and keep whichever runs your day better.
Does Sunnier text my customers for me?
No. You review every message and send it from your own number.
Does Sunnier read my texts?
No. It puts your conversations in order so they’re easy to go through. You do the reading.
It only happens if you choose to find old customers. Apple’s Shortcuts app gives Sunnier a list of your conversations, with the last message from each so you know who’s who. The message text stays on your iPhone and is never sent to our servers.
For the people you choose to add, we save their name, number, and when you last talked.
Who sees my customers?
Your team in Sunnier can see your customers. We never share your customer list with other businesses or use it to sell ads.
Is it only for detailers on iPhone?
Yes, for now.
Start with one customer.
Find one person you’ve lost touch with. Send one text. Try it free for 7 days.
Try Sunnier
For iPhone · 7 days free. Opens TestFlight, Apple’s app for trying new apps early.
A little sunnier every week.